Matrix was founded in 1980 by the American husband & wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for more than 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product.

In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, marketing its products only to professional hair-care buyers.

Now, over two decades later, their original ideas still stand strong and Matrix is committed to the development of the salon professional & offers a wide range of hair care, hair color and hair texturizing products.

Color Insider

Demand among hairstylists and salon clients has never been greater for an ammonia-free hair color experience that produces high quality results.

COLORINSIDER is a no-ammonia, precision permanent hair color that maximizes high-definition color results with minimum stress to the hair’s cuticle for outstanding shine.

The beautiful shade palette offers vibrant reds, cool modern neutral tones, and rich browns, all with 100% grey coverage. Plus, since there is no ammonia (which means no odor!) your hair will be smoother and shinier than ever before.

Color Sync

Blend grey away with No Ammonia! Six flattering, Ammonia-Free, multi-faceted shades let the shine come through but not the grey. Extra Coverage shades provide full-bodied color coverage for hair that is up to 75% grey.

Color Sync consists of 7 warm shades, inspired from honeyed hues drenched in the sun’s soft shimmering light. Indulge in this lush, luminous palette of multi–tonal shades from caramel blondes to delectable honey brunette.


SoColor is the first color line that offers Cera-Oil conditioning complex that remains in the hair for up to 30 shampoos – constantly strengthening hair even in between touch-ups. SoColor not only cares for hair during touch ups, but in between as well!

Matrix SoColor Extra Coverage provides uniform, opaque coverage that leaves the hair with a natural, traditional appearance with 100% coverage. The formula conditions and smooths even wiry grey hairs with ceramides, jojaba oil and soy bean.

Matrix SoColor Dream.Age offers multi-dimensional, rich, radiant coverage with visible highs and lows. It brightens eyes and skin tone, while softening resistant grey hair with low ammonia and camelina oil.


Matrix V-Light is a very fast, very conditioning de-dusted lightener which can provide a maximum lift of up to 7 Levels. It can be used with up to 20 Volume Developers for on scalp application and is designed to work with Matrix Cream Developers. V-Light protects and conditions as hair lightens and is ideal for all your blonding needs.

Color Graphics

Express yourself with a shock of brilliant color. Intermixable ultra shiny semi-permanent shades. With our easy 20-minute application and 12 wash color life, our lacquers are loaded with vivid pigments for low-commitment fashion results on the fly.

Semi-permanent shades that can be applied at full strength or intermixed for an endless palette from pure tones to pastel shades.

Light Master

Eliminates warm, yellow undertones to reveal clear, sparkling, ultra light tones.

Powerful, high-speed lightener with conditioning Pantehnol, which aids in moisture retention, and respects the hair fiber. Eliminates warm, yellow undertones to reveal clear, sparkling, ultra light tones. Creates a higher lift, even on scalp, and a maximum lift of up to 8 levels.